65&Me is a new insurance consultancy dedicated to the Medicare market, founded by an insurance team with decades of long-term care insurance experience. The client asked for a simple yet sophisticated identity that would bring a breath of fresh air to the Medicare-age audience. The contrasting typefaces in fresh colors rests against a neutral background with rounded corners, lending a friendly tone to the design.

A website was developed co-branding the original insurance company with 65&Me. The Marblestone Insurance Services logo was updated and streamlined to visually complement the new 65& Me design. Using the Square Space platform, the website features a palette of fresh greens and yellows. The home page uses an image of a road as an analogy for the journey of life. Links allow the user to choose from Individual Long-Term Care, Group Long-Term, or Medicare.

The co-branding style is applied to business cards, email marketing, as well as industry-specific trade-show banners where dense content is streamlined and full-color photography appeals to target audiences.